USA - Two leading AV industry consultancies have teamed up to provide a new service for manufacturers, the Connectivity Readiness Check. The CRC is a diagnostic programme from Lab X Technologies and Stiernberg Consulting that helps companies definitively answer the question "Are you ready for connectivity?"

Combining over 25 years of systems integration industry experience, the Lab X and Stiernberg Consulting partnership will help AV manufacturers by assessing each one's current situation and making specific, targeted recommendations for how that manufacturer can meet both technical and business challenges head on. The CRC programme is designed to be fast, confidential, and low cost - a natural next step in establishing or improving product development and business development strategies in the interoperability era.

Commercial and residential AV systems are becoming increasingly sophisticated and powerful. The transition from analogue non-networked systems to digital networked systems is in full swing. End users are becoming increasingly demanding. They expect plug and play, fully interoperable audio, video, and media systems that are intuitive, reliable, flexible, and low cost.

Lee Minich, president of Lab X Technologies, comments: "Gear manufacturers who offer only analogue or otherwise incompatible AV components are losing market share and industry relevance. Competitors are passing them by with networkable gear that plays well with others."

Minich adds: "AV gear that can't operate on a network will be the Commodore Amiga or Sony Betamax of the next few years. That may sound ominous, but we believe there is no middle ground."

(Jim Evans)


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