As announced in January, the resort's world famous illuminations display will this year be enhanced this year following a £2m cash boost from the Coastal Communities Fund.
With a further £420,000 being contributed by Blackpool Council contributing and public arts body LeftCoast, the £2.42m 'LightPool' project will give a new lease of life to the flagship attraction by enhancing the display and creating new exciting new light shows, events and features across the town centre.
New state-of-the-art signage will be included at key sites, guiding people around town and leading them to the different installations and new Illuminations 'ambassadors' will also be employed, supplemented by additional volunteers, to improve the visitors' experience. It is expected the project will lead to a significant increase in visitors.
As part of their bid, WarPro have joined forces with renowned projection artist Ross Ashton and sound expert Karen Monid from The Projection Studio. Together, they will work with Blackpool Council's in-house Illuminations team to create stunning new displays.
Cllr Gillian Campbell, Deputy Leader of Blackpool Council, said, "We're delighted to announce the appointment of WarPro as our specialist contractor for the LightPool project.
"The company are digital projection experts and will work with The Projection Studio's stunning artists and designers to produce large format artwork and 3D mapping onto the iconic buildings and their track record speaks for itself.
"I know our Illuminations team are really looking forward to working with them and seeing what they can produce. People are going to see some really exciting new features this year."
Ross Ashton added, "We're absolutely delighted to be working with Blackpool Council on the Blackpool Illuminations which are a unique British institution and part of the nation's cultural heritage. We can't wait to get started. We've got a wonderful canvas to use in the Golden Mile so our creative juices are flowing already."
(Jim Evans)
