"We're bringing new, innovative ideas to the marketplace and creating solutions, says Lloyd. "We've identified gaps in the market and are using our expertise and imagination to create forward thinking design ideas which we'll licence to manufacturers and end users."
Alongside product development, GDS will offer design engineering and business development consultancy - the specialist fields from which both directors hail. Lloyd made his name in commercial business development, and he will use his skills to work with companies to increase their revenue. GDS has already kicked off by securing a six-month contract with the Dobson-White Partnership. The other side of GDS is Richard Cuthbert (Pup). He has designed various DMX systems including the exterior lighting system for the Millennium Dome, power distribution for the first LED screen in Piccadilly Circus and is well versed in designing 'one-offs', having designed and built a plethora of technical and gadgetry wizardry for West End shows and producers to cruise liners.
"AMX design is Pup's specialist area, and AMX consultancy, dimming, installation programming and commission programming will be a significant part of GDS's business. Another core field under GDS's umbrella is control systems development, an area that is being explored and developed on a dramatic scale by Cuthbert. "We're moving into networking control systems and pushing forward advancements in remote access," he explains, having just completed work on a multi-million pound design and installation for a residential property.
GDS can and will look at anything within its skill base around the world, as the team believe the combination of what they offer is something that's pretty rare on the international events and venue scene.
Their previous employers agrees: "Matt and Pups' many years with Stage Electrics have proven not only that they have original, forward-thinking and highly creative talent, but the commitment and ability to provide an outstanding service to every single client," says Nick Ewins, projects manager for Stage Electrics. "We're glad to be continuing our relationship with them through our projects department and look forward to working with GDS on many future projects."
(Sarah Rushton-Read)
