The installation comprises 24 x 5 panels of Lighthouse's new Impact 12 and measures 18.5 m (w) x 5.8m (h). This innovative solution has 6000 nits of brightness, which makes it suitable for viewing behind glass and in direct sunlight, as at Portal Way, and the large panel size (each one measures 768mm (h) x 1152mm (h)) made installation a quick and easy process.
"CPW has owned the building for a number of years," explains head of finance, Rob Murray. "It was originally occupied by TalkTalk, which was part of our group at the time, and they had a successful advertising banner there. We decided to update it and replace the traditional paper-based banner with a digital screen, which could be used by the Group for advertising, but also by other big outdoor advertisers."
CPW employed specialist advisors, Uniled Solutions and Big Sky Banners, to help them with the process of deciding which screen was their best solution. "We were presented with various options based on criteria such as price, quality and service," says Murray. "We looked at around 20 different products initially, which we narrowed down to a shortlist, and then finally met with just a few of those.
"We chose the Lighthouse screen based partly on price and partly on the quality and longevity of the screen - we didn't want to install it and then find that in five years time it wasn't as bright, or wasn't working at all."
(Jim Evans)
