With the recent addition of Meridian based sales and marketing personnel for Crest Audio, and the addition of more than 150 employees to the Meridian manufacturing workforce, this move is designed to enhance the Crest Audio operation significantly. All after sales service will now be concentrated in one location, while the shift will also see the consolidation of international shipments made easier. Although Peavey and Crest now share manufacturing and distribution resources, the two companies will remain largely autonomous, with separate sales, design, engineering and management staffs. Meanwhile, international distribution and Crest's international offices remain unaffected by the transition, says the company, as does warehousing for Crest Europe which will continue to be run from the Peavey Europe HQ in Corby, England.
(Lee Baldock)
