USA - In a fixed installation where high performing sound systems are critical, North Shore Cinemas, a Marcus Theatres Cinema in Mequon, Wisconsin has chosen Crown I-Tech HD amplifiers to power its UltraScreen theatres. The theatre is the first to deploy I-Tech HD to power its audio systems.

Mark Collins, director of projection technology for Marcus Theatres comments: "I know that a lot of the technology in the amplifier was built with the tour sound market in mind. However, I think this type of application is even more demanding than having the equipment on the road because the amplifiers are constantly running. For cinemas you need power and reliability. These amps give us a ton of headroom and with Crown you know you are getting a great product,"

The move to I-Tech HD also proved to be cost-effective because the additional power means each theatre needs fewer amplifiers to power the system. "For one theatre it doesn't work out to be a huge savings but when you are outfitting multiple venues, it can really add up over time. The plan is since we have seen how well this works, we will continue installing I-Tech HD's in other venues as well," added Collins.

(Jim Evans)


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