The new European team is led by Gilles Albaredes, former Autodesk vice president of sales for EMEA and chief marketing officer at Lectra, the IT provider for the fashion industry. Albaredes is the managing director and will work alongside former International Olympic Committee marketing director and strategic advisor to the sport and entertainment industry, Michael Payne, who will serve as Crystal CG's non-executive chairman.
Best known for delivering the digital imaging for the opening and closing ceremonies at the Beijing Olympics, Crystal CG International will build on the success of its Chinese parent organisation (Crystal CG) as the official digital imaging services provider for the London 2012 Olympic and Paralympic Games. Its London-based creative team will ensure that the 2012 games truly reflect the personality of the city.
Crystal CG's creative designers and digital experts will provide digital imaging services to support a variety of applications across the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG). The Crystal CG team will create images and animations to assist in the planning and communications around the 2012 games in a variety of areas including venues, games operations and sport presentation. They will also be involved in creating visuals for marketing, branding, design and logo creation for the games.
In addition to the 2012 Olympics, Crystal CG International's team also deliver creative digital visualisation services for the corporate, media, architecture, property and public sectors.
"Crystal CG's European operations open the company up to a wealth of new opportunities, broadening its geographic reach, and its creative talent," said non executive chairman, Michael Payne. "The new London-based international team has been selected for its creativity and expertise across a number of industries. They will help Crystal CG to continue to lead the digital imaging market and to develop innovative applications and services for visual communications."
(Jim Evans)
