On 22 October, Orange and Microsoft announced the launch of the world’s first Windows-powered Smartphone - the SPV - at a press conference in London. Creative communications agency Park Avenue Productions developed the idea of using moving screens to communicate the key messages of the launch to the audience, and CT were contracted to provide the AV solution.

The event allowed CT to combine Dataton Watchout and QMotion screen movement. Four high-brightness Barco ilite 10mm LED screens in a portrait orientation were flown with Stage One’s Qmotion system. This enabled them to be tracked around the stage, each screen receiving input from the Dataton Watchout System. The Watchout content took the form of colourful images which set each scene, and this was supplemented with Video Stings timed to match the screen movement. The output to the i10 was pixel matched to maintain image quality.

In conjunction with this, a front projection screen was flown in and out with QMotion to match the i10 screen movement. This image came from two front-projecting Barco G8 projectors. The input to the G8 projectors came from an Extron SGS 408 Data Vision Mixer, which handled the mixing of the data feeds and the live D30 Camera feed via a Grass Valley PPU. In addition, two front projection relay screens were positioned further down the hall, using CT’s new 5000 lumen Sanyo PLC X30 projectors.

CT’s project director Jon Hodgson added: "It was good to see the very creative use of LED screen by Park Avenue and by pixel matching the output source, we were able to achieve superb image clarity to support the Watchout software that they had produced."

(Lee Baldock)


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