Working for MTV Networks Europe production manager Sophie Huda and production company Blackout, Creative Technology overcame some complex logistics to provide a large 15mm LED display for the Kraftwerk set. CT sales director Mike Walker, explained: "The particular and unique challenge was to rig three screens with 3x3 modules and attach them to rolling risers. These screens had to be manoeuvred from backstage in between other artist performances, in order to create a single big screen measuring 8.640m wide by 2.160m high."CT worked closely alongside content specialist Richard Shipman, as the playback was specific to the artist - and to the aspect ratio of the screen.
Walker summarized: "It was great to get a chance to work on the MTV Europe Music Awards . . . and particularly with such an iconic act as Kraftwerk, who have always been technology pioneers both in musical and visual terms. The production team were a pleasure to work with and everything went really smoothly for us . . . which, as a latecomer to such a huge event, you don't necessarily expect."
(Lee Baldock)
