Founded in 2005, CUK Audio has rapidly become a tour de force in the installation and pro audio industries. Recognized for their ability to supply complete audio solutions, the company is able to ensure customer projects are successful from conception through to client sign-off. dB Technologies leads the industry in producing outstanding, innovative pro-audio products and shares a mutual ethos with CUK Audio with regard to first class customer service and support.
The new dealer partnership scheme creates an approved tiered network of retail partners and pro partners. Each tier will have access to its own specifically designed and suited range of dB Technologies products. CUK Audio will be working with the new partners to provide the highest level of customer service, offering uniformity and consistency of marketing, promotional support and back-up.
"CUK Audio want to operate an effective partnership with our dealers, which benefits both them and the customer. This new scheme will ensure the retailer/pro partner gets the most suitable inventory for them and consumer gets the best possible product backed by great customer service and support," explained Stuart Thomson, CUK Audio managing director.
CUK Audio's own sales team will continue to handle all direct sales to installation and rental/production companies. Whilst on the retail side, industry veteran, Damon Crisp of DAC Pro-Media has been recruited to further support CUK Audio distribute dB Technologies throughout the UK. Damon has been part of the pro-audio market for nearly quarter of a century and already has a close working relationship with CUK Audio.
(Jim Evans)
