Established in 1995 and based in Firenze, Italy, Powersoft's range of digital amplifiers has expanded to provide bespoke solutions for cinemas, public address systems, touring acts, permanent installations and portable sound requirements. The company can count Clair Brothers, Audio Rent, ATK, and Maryland Sound Industries amongst its many users.
Glasgow-based CUK Audio was started by MD Stuart Thomson in 2005, and has grown rapidly since. It exclusively represents Audica Professional, Community Professional Loudspeakers, DIS Danish Interpretation Systems, Digigram, InOut Digital and MTSi Media Technology Systems in the UK. At PLASA 2008, CUK announced that it was expanding to distribute three further major international brands; Clair Brothers, Sabine and Work.
"With our focus on being a complete solution provider we were still looking for one core element," commented Thomson, "We needed a premium amplifier brand with advanced design, future technology and a proven track record. With Powersoft we have that, and more, and it completes our comprehensive amplification portfolio in the same way that we have with loudspeakers."
The appointment was made by co-owner of Powersoft, Carlo Lastrucci, and audio division sales manager, Luca Giorgi. "We are very pleased to welcome CUK Audio as a distributor for Powersoft", said Giorgi. "The UK is a key market with international influence and we believe that CUK offer the right balance of service and technical expertise to do an excellent job. In addition to this we believe that within a more focused product portfolio we will have a better penetration in the market. We are looking forward to supporting them and enjoying a good long-term relationship."
CUK Audio will distribute Powersoft immediately, including the existing line-up and the new products announced by Powersoft at ProLight&Sound in Frankfurt earlier this month. These include the new Duecanali 3904 (2 x 1,950W @ 4 Ohm) and Duecanali 5204 (2 x 2,600W @ 4 Ohm), which incorporate Powersoft's universal switch mode power supply with power factor correction.
Also new is D-Cell; the first Powersoft amplifier modules to be available as a complete package for aftermarket applications. The K-Light amplifier platform has also been expanded with the introduction of the K2. In the same format as its bigger brother, the K3, it has all of the same features but only 1,950W into 4 Ohm. The K2 can be upgraded to a K3 via the smart card reader by purchasing a power upgrade at a later stage if required.
(Jim Evans)
