Jack Palacio, D.A.S. EMEA sales manager, Audiosales' Stefano Rocchi, Juan Alberola, founder and president of D.A.S. Audio, and Claus Behrens, D.A.S. business development manager
Spain / Italy - D.A.S. Audio has announced the signing of an exclusive Italian distribution agreement with Parma-based Audiosales.

"We are delighted to have Audiosales on board in Italy," says D.A.S. Audio's business development manager, Claus Behrens. "We have developed a very close rapport with company owner Stefano Rocchi during the past few weeks and it is clear to us that Audiosales is the perfect match to develop our business in Italy. Their focus on the D.A.S. Audio brand will benefit D.A.S. Audio's broad base of existing Italian customers and provide an unparalleled level of sales and service for the future. We see the market for D.A.S. Audio products expanding greatly from its already strong position."

"D.A.S. Audio wanted a more specialized and dedicated approach to the sound reinforcement and installation businesses in Italy," notes Stefano Rocchi, "especially with the new Road Series and Convert Series for tour sound and installation. I have known the D.A.S. Audio team for several years and spending time recently at the Valencia factory enabled us to forge a strategic relationship that, we trust, will hugely increase the brand's penetration in Italy.

"Audiosales has its office, warehouse complex, and demonstration facilities in Parma. We have an established, very experienced team in place that is supported by our service department. D.A.S. Audio products are the perfect complement to our other key brands such as Digidesign, Optocore, Lab.gruppen/LAKE, and XTA."

(Jim Evans)


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