UAE - d&b audiotechnik is moving closer to its customers in the region with the opening of a new Middle East subsidiary in Dubai. Brad Maiden, general manager, will head up the new d&b office, supported by a team for regional sales and education and application support.
The team will provide product and market expertise, develop strategic partnerships and a regional training program, which is already in place. Together with its network of experienced sales, integration and rental partners, d&b audiotechnik’s mission in the Middle East is to deliver ‘exceptional customer experiences across a range of industries’.
d&b audiotechnik ME will work closely with its sales partners in the region such as Provision AVL, 7Hertz, Technology KAR and Southby Middle East, and integration and rental partners Creative Technology ME, AVI-SPL, Quality AV and Vibe. These trusted partners play a vital role in distribution, education, event delivery and systems integration, serving a wide range of industries including stadiums, performing arts centres, hospitality venues, themed attractions and event production.
"The launch of d&b audiotechnik Middle East is an important milestone in our global growth strategy," says Amnon Harman, CEO d&b group. "Our new entity accelerates our efforts to bring our advanced technologies to our customers in this exciting and dynamic region, helping them to create exceptional experiences for audiences of all sizes. Our commitment to the region is underlined by the expertise and market knowledge of our exceptional local team.”
“Our vision for the Middle East is to further promote our signature sound and advanced technologies that so many of the world’s top artists and venues have embraced as their brand of choice,” says Brad Maiden. “The Middle East is technologically progressive and with the award-winning SL-Series taking the world by storm, d&b Soundscape and the roster of new products we have coming to market in the next 12 months, we are excited to unlock even greater possibilities for various industries.
“We have a great team, a great partner network, and are eager to contribute to the entertainment and cultural landscape in an impactful and sustainable way.”
In addition to working with key local partners, d&b audiotechnik ME is the official technology partner of Dubai Opera, reflecting the company's commitment to supporting cultural institutions.
