This new initiative involves the live streaming of fashion shows and a selection of digitally presented fashion films, which have been created by a number of innovative London designers.
Following a two-way pitch, DB was awarded the contract by creative event company Blonstein & Associates to be the official supplier of the audio visual elements in the show's digital presentation theatre. This will include providing networking solutions that allow video content to be sent to various screens and projectors around the site, as well as preparing and installing a number of screens, which will be supplied by LG.
Oliver Richardson, DB sales director, commented: "Since this is the first time London Fashion Week will have a Digital Schedule there is a degree of pressure for everything to run smoothly. But I'm confident that DB's well-earned reputation of providing AV and IT solutions and our first-class service will contribute to a successful debut."
(Jim Evans)
