Germany - Loudspeaker manufacturer dBTechnologies reports that working directly with employed representatives is proving to be a successful distribution strategy in some territories, with Benelux & France paving the way, and more recently Spanish and UK markets adopting the approach.

UK sales over the past year have been managed by Dave Kelland, an industry stalwart who draws on many years' experience in the pro audio world, having worked with numerous PA companies and prior to that, as a freelance sound engineer.

Kelland's sales success, coupled with the release of the Opera Digital and DVX professional speaker series' this year has led to the appointment of Richard Soper, who joined the team on 1 October as area sales manager for the south of England.

"Richard's bright, confident demeanour and previous experience in a technical sales role at Amber Sound stands him in good stead to present products to customers," says Kelland, who will now be focussing his energies on Scotland, Ireland and the north of England.

Spain has also benefited from the 'direct approach', with Juan Miguel Ramonde Martinez and Raul Ablanque Sanchez de la Morena running the sales of dBTechnologies as of August this year. Based in Madrid, the pair previously held roles as product manager and sales director for a long-standing distribution company, giving them strong connections with MI and pro audio customers.

European sales manager, HvF says, "These guys' experience and enthusiasm for dBTechnologies will certainly be an asset to us in both territories. Now they're on board with us it makes it easier to increase efficiency and streamline service and support. In these two large and demanding markets, it's certainly proving to be the way forward."

(Jim Evans)


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