Gordon Routledge, managing director at Dialight Lumidrives, says, "The ELFA catalogue is known as 'the' reference book of the electronics business. Over 134,000 copies are distributed across Sweden, Norway, Denmark, Finland and Poland. Associates also supply into the Baltic States, Russia, Turkey, Hungary, Slovakia and the Czech Republic.
"Our agreement with ELFA covers the entire Dialight Lumidrives' product range, with the ELFA catalogue now incorporating Dialight Lumidrives' LED drivers, a wide variety of single and multiple LED light engines, both single colour and RGB, optics, linked LEDs and even retrofit LED units.
"The ELFA agreement follows on from our success in the UK in marketing through established catalogue suppliers like RS Components and Farnell. Our experience with both companies' catalogues shows that Dialight Lumidrives' products are extremely popular and reach a broad range of customers interested in LED technology. Expanding into Northern and Eastern Europe through ELFA replicates our UK strategy, complements and strengthens further our existing European marketing activity."
(Jim Evans
