Lawford will work closely with DiGiCo's UK dealer network, helping to further strengthen commercial development in the UK market and provide a dedicated point of contact for both DiGiCo's UK dealers and its end-user customers.
"The DiGiCo team is already very strong," says marketing director, David Webster. "However, we have a real desire to provide the greatest possible level of support and backup to our customer base.
"JJ's appointment will have a direct benefit to the UK market, but will also free up more time and the dedicated abilities of other team members on a global basis. Together with our dealer network, this means that we can bring the considerable advantages of using DiGiCo products to an ever-wider audience."
(Jim Evans)