According to NanoLumens vice president of strategic accounts Almir DeCarvalho, the installation is the result of a collaboration between NanoLumens, QMS Media, and Digital Place Solutions (DPS.
"Taking on a project like this isn't for the faint of heart," emphasized Almir DeCarvalho. "It takes a combination of design and engineering creativity, superior display technology, and a client willing to embrace new thinking to produce a next-generation advertising solution that benefits everyone involved - the transportation authority, the media company, and the marketers who will be empowered to target hard-to-reach daily rail commuters.
"All three elements came together perfectly on this project and the result speaks for itself. Together, we created a dramatic 21st Century digital advertising platform within the architecturally significant Britomart Transportation Centre - and we did it without interfering at all with the iconic architecture of the hub."
The new Britomart Towers as they are called are a galvanizing pair of premium digital displays that are prominently situated in the busy transportation hub that combines a bus interchange with a railway station in a former Edwardian post office that has been extended with expansive post-modernist architectural elements.
"The Britomart Towers are positioned on either side of the station's main commuter escalators," explained Digital Place Solutions director Stephen Rubie. DPS is NanoLumens's distribution partner in the region. "The sheer size and scale of these landmark displays ensure maximum impact and exposure to the large volumes of foot traffic moving throughout the station and provides visibility from all commuter platforms."
QMS Media New Zealand CEO Wayne Chapman noted that, "More than 35,000 passengers pass through Britomart Station on any given work day, a solid 20% increase over the last year. This passenger growth is only set to continue with the development of the new City Rail Link that will connect through the station.
"The Britomart Towers offer advertisers the impact and flexibility of digital outdoor, with the ability to target a previously hard to reach busy rail commuter," Chapman explained. "We are proud to be able to bring our experience in delivering premium landmark digital billboards to the rail audience network."
(Jim Evans)
