France - Digital Projection’s M-Vision 27000 WU delivered projection for Paris Basketball for the team’s first match in the top-flight international EuroLeague championship.
The M-Vision 27000 WU lit up every corner of the 8,000-capacity Adidas Arena for the opening game of Paris Basketball’s debut EuroLeague campaign (against Serbia’s Crvena Zvezda), as well as the team’s first full season in its new home arena, inaugurated in February 2024.
In collaboration with Digital Projection’s distribution partner, ETHA International, Paris-based video mapping specialist Doxa Vision deployed four M-Vision 27000 WU projectors to illuminate the interior of the Adidas Arena, taking full advantage of the projectors’ 27,000 lumens’ output to deliver vivid, vibrant visuals – including projected on-court banners celebrating Paris Basketball’s maiden EuroCup victory – for the sell-out crowd.
An additional two 20,000 projectors were stationed outside, where they brought the new arena’s façade to life, reinforcing the celebratory atmosphere for fans as they entered the EuroCup champions’ home venue.
In charge of everything from technical design to on-site management were Doxa Vision’s Bruno Michon and Martin Cail, with ETHA tasked with providing the projectors, and the Digital Projection team, led by the company’s national sales manager for France, Stephane Bourdon, delivering on-site support.
The four M-Vision 27,000 WU projectors were positioned 20m above the Adidas Arena’s court, aligned to ensure seamless visuals across the surface. Content was created by Mikimo Studio and managed through Doxa Vision’s custom video mapping software, with signals transmitted via fibre-optic HDMI cables from a central Mac Studio system.
The evening began with a 3D animation of the raising of a championship banner for Paris Basketball, celebrating the previous season’s EuroCup title. A pre-match sequence highlighted the team’s new identity, with animations of the Paris Basketball logo transitioning dynamically across LED panels, the central video cube and the court itself, in addition to video of Paris landmarks and highlights from the team’s 2023/24 season. Finally, projection mapping transformed the court into a stage for a 20-minute concert to close the evening on a high.
Digital Projection’s M-Vision 27,000 WU projectors were chosen for their brightness, colour reproduction and reliability, according to Michon, co-founder of Doxa Vision. “The Digital Projection models stood out not only for their technical power but also for their remarkable colour accuracy,” he elaborates. “This saved us significant time and ensured a flawless result.”
Although the match was won by Crvena Zvezda, the event was a resounding success, with enthusiastic feedback from fans and widespread media coverage, including in Eurosport and L’Équipe. “The audience was thrilled by the immersive visuals,” says Michon. “Paris Basketball supporters were particularly vocal in their praise, calling for even more events like this one.”
Paris Basketball is currently third in the 2024/25 EuroLeague competition, which runs until April 2025.
