disguise xR drives Alok’s Alive spectacular
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Alok is one of the most prominent players in the Brazilian electronic music scene. Following the cancellations of all his live shows last year, the aim of the xR live stream was to bring a fresh way of broadcasting the artist’s performance to his large fanbase.
Project director Fabio Soares from OkeStudio along with TheForce invited Sao Paulo-based, full-service AV company Maxi to provide the xR workflow for the show, along with disguise workflow specialist Tito Sabatini on technical support.
Support from disguise “was something we couldn’t live without”, Jose Augusto Martins, executive director at Maxi, reports. “With a big project like this and all the tech video crew learning how to use xR, disguise’s support was key. It gave us the confidence to run things properly. We wanted people to feel the energy of a real show and that was achieved.
“‘Alive was a huge xR project, and we were doing it for the first time in Brazil, so we learned a lot during the process of making the project a reality,” Jose adds.
Maxi was the only rental company with the toolset to deliver the xR production, he notes. As the technical brief required the use of all three key render engines Unreal, Unity and Notch, plus multiple camera switching with four tracked cameras using the Estabili tracking system, disguise was the only tool capable of delivering the brief, Tito explains. “It’s render agnostic and could handle multiple camera switching, timecode following DJ cues and more.
“This was a huge production, and the dedication of everyone involved made it happen,” Tito adds. “After the show, Alok’s manager and crew were very emotional, relieved and happy. Public feedback was amazing as well; people from the industry in Brazil came to congratulate us, and that was a nice feeling to have after such a bad year for the music industry.”
