UK - DMX Music, an international digital music, imaging and messaging provider, has launched two new products - ProFusion X and ProFusion D, created to deliver highly customized in-store music and messaging programmes to retailers.

ProFusion X is an innovative multi-zone delivery system that stores and plays up to 1000 hours of professionally programmed music, audio advertising and video. Capitalizing on DMX Music’s music profiling, ProFusion X allows retailers to use in-store audio-visuals as a marketing tool. It is also designed to deliver branded in-store Retail Radio complete with DJs, idents, sonic triggers and advertising, all produced by DMX Music’s production department.

ProFusion D is a cost-effective way for retailers to take their first step into the world of professionally programmed digital music. Unlike CD players and tape decks, Profusion D uses MP3 technology to continuously play back up to 20 hours of music from one single CD. Retailers can choose from 37 professionally programmed channels updated regularly with the latest music from around the world.

(Ruth Rossington)


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