DMX Music standardizes on Stardraw

DMX Music has standardized all system design and documentation on Stardraw. The premier provider of professionally programmed music, imaging and message marketing has begun to roll out Stardraw AV on a national basis over many of its 26 offices in the United States. DMX Music carried out extensive research and testing of available products before they opted to standardize on Stardraw. Tim Dorwart, vice-president of Commercial Division for the Eastern US, cited the need for quality over and above other requirements: "After our evaluation process Stardraw came through as the clear winner for us in all categories, but certain areas stood out," Dorwart said. "The key factor was the quality of the symbols and the fact they all conform to the same standard, and the protection that this affords the database. There is far less likelihood of corrupt data or a virus sneaking into the software than in programs that do not levy some form of qualitative standard. It was also the product that the sales guys felt the most comfortable with in terms of ease of use and the ability to produce professional designs quickly, and that of course is extremely important."

President of Stardraw.com, Randell Green, told us. "We have always stressed the short learning curve as one of the key assets of Stardraw. Most people can be productive within as little as half an hour. Not only does this save an enormous amount of time at the design stage, but the ability to produce professional quality presentations quickly and easily plays a very important role in closing the sale."

(Lee Baldock)

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