Great Pumpkin LumiNights at Dollywood
USA - Dollywood in Pigeon Forge, Tennessee, is a theme park success story for several reasons. Besides having one of country music’s leading personalities as co-owner, the park is a mix of traditional thrill rides spiced with crafts and culture, a successful recipe of entertainment that attracts nearly 3m guests a year.
Each fall, Dollywood holds a popular Harvest Festival and this year sought a family friendly, fall-centric addition to the autumn event. Park leadership decided on a pumpkin-themed evening concept to support the park’s Year of the Family theme. The new experience, Great Pumpkin LumiNights, is an outdoor installation of thousands of illuminated jack-o-lanterns, artistic sculptures, playful scenes, pumpkin-themed food and entertainment.
Since lighting would play a vital role in the evening event, Elation Professional dealer StudioVibrant of Lexington, Kentucky, was asked to join the design team from the initial conceptual discussions. “Early in the process, I determined that a theatrical approach to illuminating the show sets was important,” stated Matt Cooper, principle lighting designer at StudioVibrant, who was key in specifying both Elation and Acclaim lighting on the project.
“Most pumpkin events we researched tended toward interior illumination and negative space but focusing on only interior illumination misses the opportunity to highlight the form of a pumpkin. It became clear that sidelight, uplight and washing the exterior of the show sets would be critical not only in setting LumiNights apart from other events, but in conveying Dollywood’s unique identity and history.”
As conversations evolved it became apparent to Cooper that the area of the park designated for the event contained several permanent structures that were rich with opportunity for illumination. The project focused on both supporting temporary show-specific sets (a giant pumpkin spider, among others), as well as illuminating several permanent elements, specifically two roller coasters, the park’s 250’ tall Drop Line tower ride and several themed structures.
“Because of Dollywood’s tradition of live shows and a polished theatrical presentation, I was very sensitive to the need for a strong colour mixing system to reproduce the amber and pastel tones that are central to the park’s palette,” Cooper said, explaining that for building wash duties he selected the Elation SixPar 300, an LED Par light with six-colour LED chip, including UV. “The colour mixing system was advantageous for washing the Mystery Mine building and the dedicated UV element was critical in rendering the eerie tone of the structure and related show sets.”
Each jack-o-lantern within the Great Pumpkin LumiNights show sets contains individual pixel-mapped RGB diodes and each decorative set vignette receives a wash treatment to highlight the scale of the set and communicate the unique form of a pumpkin to guests. “We used a combination of SixPar 100, SixPar 200 and SixBar 1000 IP fixtures for exterior wash,” Cooper says. “Often times leaning heavily on the colour mixing capacity of the SixPar series for contrasty sidelight to accentuate the forms and translate the playful, fun, upbeat tone of the event.” Additionally, SixPar 200s with custom top hats were used to help wash the tree canopy and uplight specific themed characters.
Lighting from Elation’s sister company, Acclaim Lighting, also played a key role as Acclaim DynaDrum HO fixtures took a prominent role in illuminating permanent structures. An array of 16 DynaDrums illuminated the Thunderhead wooden roller coaster while six DynaDrums illuminated the Drop Line structure.
To facilitate control of both the fixtures on the temporary show sets and fixtures associated with permanent structures, the StudioVibrant team developed and deployed an extensive control network. Over 40 universes of sACN form the backbone of the control solution including three discrete universes via Aria wireless transmitters. Transmitters were fed from sACN nodes with antennas placed in inconspicuous locations on existing structures. Cooper calls the Aria solution an asset, specifically when coupled with receivers integrated in fixtures.
The largest addition ever made to Dollywood’s fall festival, Great Pumpkin LumiNights ran from 29 September until 28 October and was a great success, helping set park records for fall attendance on several occasions.
(Jim Evans)

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