Additionally, the site has undergone a complete redesign, bringing it up-to-date and consistent with DPA's corporate branding, advertising and trade show visuals. Graphics are bolder and improved, and the site features new product photography throughout.
"We wanted to make our website even more user friendly, with a good search function, easy navigation and well-organised content," says Anne Berggrein, head of marketing at DPA. "We've made better use of the images, upgraded the search engine and included an on-the-fly product sheet generator and flash catalogue page flip. We'll be continuously improving the site with new features to constantly improve the user experience, including a more in-depth product guide to help users choose the most suitable mic, samples of recordings, and application videos."
DPA Microphones also has a new page on Facebook where it will be posting news, info, photos and videos.
(Jim Evans)
