Headed by Ken Kimura, DPA's general manager for the APAC region, the new office signals DPA's commitment to its partners and customers by acting as a hub for sales, marketing and after-sales service. It will also enable the company to expand its sales network and develop new business channels in market sectors that have yet to discover the benefit of DPA's microphone technology and products.
Kimura, who was previously based in Shanghai, says, "Establishing our new office in Hong Kong makes sound economic and geographic sense. By basing our office here we can significantly expand our reach as well as visibility within the entire region and thereby aim our ambitions much higher."
During the last trading year, DPA's sales have been on the increase in virtually every APAC country with some showing growth as high as 40%. This success has been achieved by DPA developing strong partnerships with its distributors and dealers so that they can fully support their customers, says the company.
Christian Poulsen, CEO of DPA Microphones, says, "The increased consciousness of good quality in the Asian markets, combined with our ability to develop fantastic products, has resulted in our huge success in this region. To follow up on this we take the next important step by establishing this new office to support our sales partners even more and encourage their commitment to the brand. This support has been delivered in a variety of ways, including listening to our partners' needs and implementing specific activities such as customer events."
DPA plans to supplement its existing team in Hong Kong with new sales staff and is interested in hearing from any suitable candidates.
(Jim Evans)
