DPA names distributor for Singapore and Thailand
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Ken Kimura, managing director of DPA’s APAC office, says: “We are excited to have both companies looking after DPA and are confident this move will benefit more professional users in the regional audio community as our upgraded mics with the CORE by DPA Technology is being introduced in both territories.”
Headquartered in Malaysia and with offices in Singapore, Indonesia and Thailand, Acoustic & Lighting Systems is one of the most prominent audio visual and lighting companies in South East Asia. Established in 1993 as a live sound company, A&L has expanded over the years to encompass broadcast and, more recently, the corporate AV sector where it sees plenty of potential for growth.
Eugene Yeo, the Singapore-based general manager of A&L, adds: “We strive to work with brands that can add value to our own brand portfolio, but also to the general pro audio community. As a company with a strong heritage and unique technology, DPA has definitely created a distinctive brand identity in the market. Furthermore, it also offers discreet solutions to a wide range of end users whose demand for high quality microphone products is growing all the time.”
Yeo notes that this is the first time A&L Singapore and Thailand have worked with a major microphone manufacturer and both teams are looking forward to promoting the DPA product range and the latest microphone techniques.
“The support of DPA’s Hong Kong office, together with our own expertise and understanding of local culture, will enable us to take the DPA brand for a new height in our areas,” he says. “A&L actively participates in local pro audio events and exhibitions such as Broadcast Asia, where we will definitely showcase DPA. We have also invested in demo kits so that we can showcase directly to clients at their preferred venues.”
Commenting on the appointment of his company as a DPA direct dealer, Arcadia Tech’s managing director, Ron Koh, says: “DPA has always been a standard to look up to when purchasing microphones and with today’s requirement for content, quality audio products such as DPA are always going to be in demand from independent content creators who are always looking to get their hands on the latest professional tools and upgrades.”
(Jim Evans)
