Top auto brands Mercedes-Benz, Maybach and Smart plied their latest designs in the landmark Festhalle on a spectacular booth lit by TLD Planungsgruppe and incorporating over 450 Martin MAC luminaires. Lighting and set design was by TLD's Richard Profe. TLD, in cooperation with architects Kauffmann, Theilig & Partner, Freie Architekten BDA, and the communication agency Atelier Markgraph, created a highly unique presentation platform.
The Festhalle was spatially transformed into a lamella construction and integrated all three levels of the exhibition area. The focal point was the 'Carwalk', a 50m long by 12m wide media driven road, consisting of Barco Mistrips, which merged with a moveable stealth curtain (Element Labs) and high resolution Hibino Cromatec LED wall.
On this digital roadway, Mercedes-Benz presented the 'Road to the Future' with altogether 10 vehicles, including the world premiere C-Class T-model. The Carwalk included movement and sophisticated multimedia interaction of light, audio and video to communicate the message 'Fascination and Responsibility'.
(Jim Evans)
