UAE – Dubai-based Flair Event Services designs and delivers full technical production for a range of projects – corporates, industrials, concerts, clubs, social events and more – throughout the UAE and across the Middle East region.
The team – currently nearly 70 full-time – also engages in consultancy work and is headed by managing director Sameer ‘Sam’ Rahman, who has been in the industry since he was a teenager. He started working in a theatre in Dubai when at high school as well as DJ’ing and running his own lightshows, initially with 12 PAR cans and plenty of imagination.
Sam is now also an award-winning lighting designer who has worked worldwide on a diversity of shows. He is Flair’s head of lighting – and responsible for all investments – as well as MD of the company, and is a big advocate for Robe.
Flair has a large stock of Robe moving lights, and the venture has advanced rapidly since 2013 when he founded it, into a leading and award-winning enterprise.
Flair has Robe MegaPointes, Spiider LED washbeams and LEDBeam 150s in its inventory, plus access to large dry hire inventories of other Robe models which they are planning to replace with their own stock.
Flair’s head of technical Marno Snyman joined in 2022 and was delighted that they used so much Robe, himself having many great experiences with the brand working with top companies like Sound Stylists and others in South Africa.
“I absolutely love Robe,” he enthused, “the colours are always excellent and well-matched between the different fixture ranges, and they think about other practicalities like making them light in weight.”
At Flair, Marno oversees all the technical elements and 90% of the shows, and in SA he worked on large projects like the SAMAs (South African Music Awards) and TV productions like Strictly, all with plenty of Robe, and he echoes Sam’s comments on the reliability and effectiveness of working with a quality brand.
Elie Battah, MD of Robe Middle East, commented: “It is always a pleasure for me to work with the Flair team – their show designs are constantly innovative and pushing the boundaries creatively and in terms of what is possible with the technology. They are highly professional and consistent and can always rely on our full support.”
