Dubai-based SLS invests in Robe
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Martin Luiz founded SLS 22 years ago in Dubai to provide full technical production management and design services - combined or individually as required - to a range of different events. He has built his business steadily based on being imaginative and delivering high quality results with outstanding technical expertise.
SLS provides equipment for all major disciplines - lighting, sound, video rigging and staging - and there are currently around 130 full-time employees, all dedicated to working, mainly on a mix of corporate and industrial shows across the UAE and in neighbouring GCC countries like KSA, Oman, Kuwait and others.
Serious expansion in the last couple of years has led to an imminent major relocation of all the current warehouse facilities and the main office into one central hub, a brand-new all-encompassing business premises in the DIP (Dubai Investments Park) area.
The Robe investment was triggered by the frequency of Robe now being requested on artists and band riders and / or LD’s specifications. “There is a clear trend for using a range of Robe moving lights and we need to be on top of this,” says Luiz.
In addition to the demand for Robe, he has always enjoyed a good relationship with Robe Middle East’s GM Elie Battah.
“Efficient and personable service with attention to detail is really important,” he explains. “But more than that, to be able to commit to long term commercial relationships you have to like and respect the people involved, and I feel very comfortable dealing with Elie.”
SLS’s fixtures have been used on numerous shows including concerts by international artists in Saudi Arabia - Mariah Carey, Tiesto, Sean Paul, Back Street Boys and more - and for the Gov (Government) Games Opening Ceremony at the NAS Sports Complex, and events for Dubai Fitness and Huawei in Burj Park, commented Edwin Cheeran, SLS’s managing director.
“The Spiiders are a fantastic day-to-day fixture for any event, large or small,” enthuses Luiz, and talking more generally about Robe he and his colleagues commented that they felt Robe was definitely a “market leading” moving light brand that currently stands out.
(Jim Evans)
