The APRS, which has been representing the recording services industry for over 50 years, has undergone significant changes in recent years. Technology and convergence between the various creative, entertainment sectors has changed the commercial landscape for all and the Association's priorities have also needed re-adjustment. Dudderidge's appointment at such a challenging time for the recording industry marks the first time for many years that an equipment manufacturer has chaired the Association. "We are almost unique amongst trade associations in that we represent both manufacturers and their customers," Dudderidge says, "but this has proved to be of great value, providing direct communication that encourages a continual exchange of ideas and commercial expectations."
The Association now has five constituent groups: the Studio Accord (music recording studios); APPS (audio post production studios); Suppliers (manufacturers, distributors and resellers of professional audio products); Education & Training and individual members (Associates and Audio Professionals). Phil Dudderidge's initial priority is to increase membership in all sectors and encourage a greater active participation in meetings and events. "APRS exists to bring the members together as a body. It is their Association and one of the main benefits we can offer is to provide opportunities for them to interact with each other. We are planning to introduce overseas membership later this year which will add greatly to the reach of the experience that we can share with the worldwide recording community."
(Ruth Rossington)
