The agenda included an update on business developments, a look ahead to the coming year, and the unveiling of new products. An effective multimedia presentation was chosen this year as a means of introducing the latest innovations from Dynacord and Electro-Voice. Since the official launch of the new products is scheduled for the Prolight + Sound in Frankfurt in March, this part of the programme was followed with particularly keen attention.
Another highlight of the distributor meeting was the presentation of the Distributor of the Year awards. In the course of a gala dinner in the events facilities of St. Olof's, prizes in various categories were presented to 10 different companies. Signal Sound & Light Distribution GmbH (Austria) and Prosonic General Trading LLC (United Arab Emirates) received the Distributor of the Year awards, respectively, for Europe, and the Middle East and Africa.
"With these awards, we want to pay tribute to the commitment of our sales partners," stated Swobodzinski. "At this distributors' meeting, we laid the foundation stone for further growth in the year 2014. Our distribution partners received first-hand information and were actively integrated into our pre-launch and sales activities."
(Jim Evans)
