Dynalite Regional Director Middle East/North Africa, Mutassem Abu Diak.
Middle East - Lighting control and automation group, Dynalite, has added the United Arab Emirates, Kuwait and Jordan to its global network of technical and sales support centres. Servicing the Middle East and North African markets, Dynalite's new offices complement the company's existing domestic distributor and channel partner network, and extend its global reach.

The new offices provide the industry with access to the company's comprehensive range of lighting control and automation solutions. Dynalite's new UAE office is located in the Dubai Airport Free Zone (DAFZA), with the new Jordan office in Amman and the Kuwait office in Kuwait City. "With this strengthened presence in the region, the Dynalite team is well positioned to support local projects and provide fast response times to inquiries from Pakistan, through to Morocco", the company says.

According to Dynalite regional director for the Middle East and North Africa, Mutassem Abu Diak, the sustained high level of commercial and residential project activity in the region has seen a large demand for fully integrated lighting control and automation solutions. "Residential developments and 'smart' homes equipped with automated lighting, audio-visual (AV) and environment control systems are now the 'norm' throughout the Middle East," he said.

"Sophisticated control and automation systems are no longer the exclusive domain of luxury villas and penthouses. Such systems are now commonplace in one and two-bedroom apartments and family homes. Dynalite is one of the few local lighting control and automation providers that can offer this level of integration."

Middle East and North African industry will also be able to leverage Dynalite's expertise in 'green' lighting control and automation system design. "Energy efficiency and sustainable design are essential in the Middle East building domain," said Abu Diak. "Dynalite's comprehensive range of energy saving solutions, coupled with its local technical expertise empowers building owners and occupiers to realise truly effective lighting energy management strategies."

(Lee Baldock)


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