UK - Dynamax Technologies announced today the exclusive UK launch of what it claims is "the digital sign industry's most intelligent scheduling and broadcast software yet" - PointOfView-NG. The system, which will be officially unveiled at the In-Store Marketing Exhibition at Earls Court (15 - 17 June 2004), is a new method of delivering dynamic advertising content to display screens at remote locations, say the company.

New features of the software include full audit capabilities and management functions enabling operators to control where and when messages are displayed, at the touch of a button. The software is designed to alert network operators if the displays are not being utilized to their full capacity, maximizing the ROI with digital screen networks. Dynamax's development director, Howard Smith, comments: "To make best use of digital screen technology you need a reliable means of delivering content to displays. PointOfView-NG goes one stage further by offering a more scalable, easier to use system, that ensures display screens are utilized to the best possible advantage. The software is able to support even more content and media formats than our existing PointOfView system. We believe it is the most versatile and intelligent digital display software system on the market."

(Lee Baldock)


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