Nexo's marketing manager Joe White, who worked closely with E&E Indonesia to reach agreement, is delighted to complete a regional picture which includes Yamaha Music Asia in Singapore and Audio Solutions in Malaysia.
"Over recent years, we have seen each country in south-east Asia developing personalised market needs that have to be addressed on a local level," says White. "Our current distributors have established a great presence for Nexo in Malaysia and Singapore, and we've been seeking to duplicate this kind of support for Indonesia, which has high potential for us in both the installation and live sound sectors.
"E&E Indonesia is the kind of company that can provide the full sales, marketing and technical support to our new Indonesian customers. Coupling our current product line up with E&E's capabilities, we have a high level of confidence that Nexo will continue to expand its presence in Indonesia and in the overall South East Asian region."
(Jim Evans)
