The projections, two per show, feature the authors and their respective book covers and is rear projected onto four screens in the studios. They dominate the programme as the primary set pieces, making them an important source of interaction for the presenter. The programme is seeking to establish the UK's top 100 works of fiction. Invited celebrities, politicians and assorted VIPs present the case and cast opinions on individual books. The public can also vote on their favourite books each week, via a website, which is proving very popular.
Producer Richard Shaw approached E//T//C UK looking for a no-fuss solution to show the 80 author and cover pictures in the studio over the 20 programmes. Two pairs of books compete per show, and the changeovers need to be quick and seamless. Shaw explains that they investigated many technologies and avenues in their quest for large, bold pictures before finding E//T//C, and a cost-effective solution. "It's absolutely fantastic" he enthuses "The images come alive and sing out at you when you look at them . . . they're very strong on camera".
Shaw also wanted a supply company able to produce all necessary artwork in-house. E//T//C UK takes the images and scans, colour corrects, keystones and re-touches as necessary, before delivering to the studio.
(Sarah Rushton-Read)
