After a great deal of speculation and industry rumours, Eat to the Beat UK is spreading its wings to America. As of June 1st 2002 'Eat to the Beat Inc’ will be in full operation, taking up residency in New York. After the success of recent US tours and at the request of many of their existing clients, Eat to the Beat have decided that the time is right to set up an operation in the States. Managing director Tony Laurenson said: "In the past we have come close to setting up a division in the States, first in Atlanta nearly 14 years ago, then Los Angeles eight years ago. Our feelings are that, whilst we have successfully worked on tours in America without a proper presence, now the time is right to consolidate and build on our successes in the USA.

"We are now finding that venues are more willing to allow us in and we know that our style of catering is both popular and economically viable, especially for tour management. Eat to the Beat has proven that we can be more cost effective than in-house companies, and as in Europe, provide varied high quality menus along with the family atmosphere and environment that only on-tour caterers can provide, helping to keep everyone both healthy and happy."

Full New York address and contact numbers will be announced later this month.

(Lee Baldock)


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