Rocha states, "It's very rare in our industry to find a person who can both understand an innovation at the technical level and also communicate that innovation in a compelling, non-technical way. John is such a person, as he proved over and over during the 1990s. Because John was such an important part of our marketing team in the 1990s, he already understands what works for us. In fact, he already has shared some great ideas. Specifically, we look forward to a revitalized mission to educate the market about the innovations we develop here."
Speck began his career in 1993 with the Providence, Rhode Island-based advertising firm Mariani, Hurley and Chandler. He joined EAW's marketing department in 1995. In 2000, he left EAW to serve as director of marketing for Mediaspace Solutions. The following year, he founded Real Advertising, which counted both EAW and Mediaspace Solutions among its clients.
Speck states, "My approach is very simple - dig down into the brand to find its core values, concepts that apply to any aspect of any project the brand might develop. What's great about EAW is that those core values are, in fact, values. The brand has a very high level of integrity, and I will continue to bring that message to the market in very clear terms."
(Jim Evans)
