In the first stage of the plan, Rational Acoustics is being awarded worldwide distribution of SMAART software: with immediate effect, all of the mechanics and infrastructure associated with the sales and distribution of SMAART are being modified, so that sales of SMAART is now conducted and supported by Rational Acoustics. Then, within six months, Rational Acoustics will purchase SMAART outright and assume immediate responsibility of the management of the products.
Rational Acoustics, founded in early 2008 by Jamie and Karen Anderson, Calvert Dayton and Adam Black, has been working closely with EAW for the past year, offering SMAART support, development and an extensive training programme. Karen Anderson, COO of Rational Acoustics and former director of marketing for EAW, states: "It's a very friendly and synergistic relationship which has benefited both companies as well as the SMAART user community."
Jeffrey Cox, VP of EAW, states: "I am gratified that Rational Acoustics is moving forward with the distribution and support of SMAART, as well as ongoing development of the brand. SMAART is a core technology to our industry, and I know that Rational Acoustics will grow it and keep it in the premier position it holds in our business, and in our hearts."
(Lee Baldock)
