USA - Elation has announced the hiring of professional brand strategist Braven Greenelsh as the company’s chief marketing officer. In addition to being an entrepreneur and award-winning thought leader in brand development, Greenelsh has a strong background in corporate identity and product design. He has collaborated with the Elation team for many years and contributed to the success of several of Elation’s top brands, including PROTEUS and Obsidian Control Systems.
Toby Velazquez, CEO of Elation and president of the ADJ Group, comments: “We have always valued our brand as a vital part of our business, and as we continue to relentlessly push boundaries in design, engineering, quality, and reliability, I’ve personally recognised the need to amplify our marketing efforts. This is why we made the decision to invest in a proven visionary like Braven, whose fresh marketing ideas will complement our ongoing mission to elevate the extraordinary Elation brand to new heights.”
Over the past 25 years, Greenelsh has been an executive-level brand marketing and design consultant for leading sports, entertainment, and technology brands such as IAC, Intuit, Lincoln, Ceridian, FOX Studios, NFL, Sony Pictures, WME, and Emirates Airlines. He holds over 30 awards for branding and product design and often delivers captivating presentations on brand development and design principles. His insights have been featured in publications like the Los Angeles Times, Forbes, and the New York Times.
As part of an expanding partnership deal with Greenelsh’s brand consultancy La Visual, he will lead Elation’s marketing efforts globally with a focus on brand development, digital strategy, team development, content management, and brand equity. Velazquez expressed his enthusiasm: “Braven’s passion for design and branding will not only give our marketing efforts a much-needed boost, but his expertise and leadership in shaping and growing a brand will have benefits across our business.”
