The idea was to transform the heart of the city into a family-friendly 10-day festival of fun and football, featuring attractions like food and beverages, concerts, interactive games, and an 800' zip line that took riders soaring above the Super Bowl crowds. To give the planned village some colour - figuratively and literally - Dodd Technologies worked closely with Super Bowl Committee CEO Allison Melangton.
"(Melangton) had some definite ideas about what she wanted to bring to this Super Bowl," said Andy Meggenhofen, lighting designer for Dodd Technologies. "One of the big challenges was to create an exciting look for the outdoor village during the winter."
To achieve this goal, Dodd Technologies had to work around some tough issues such as potential winter snowstorms and huge crowds, which wound up numbering 1.1 million -"twice as large as we were planning for," acknowledged Meggenhofen. With all these challenges, "a lot of different lighting products were brought up and discussed," he said.
The product that ultimately made it over the goal line was the Platinum Beam 5R, an extreme ACL beam effect from Elation Professional. With its distinctive powerful, sharp aircraft landing-style beams seen virtually everywhere in Indianapolis' downtown festival area - shooting up, down and on concert stages in white and an array of colours -- the Platinum Beam 5R emerged as the defining fixture to light up Super Bowl Village. Ninety-six Platinum Beam 5R units were positioned along the street, while an additional 24 were installed on the tops of buildings.
Dodd Technologies also used two other Elation fixtures to illuminate Super Bowl Village: the ELED Tri Par 56, a Tricolor RGB LED par can; and ELAR 108 Par RGBW, an IP65-rated outdoor LED par in a die-cast aluminum case.
(Jim Evans)
