Elation expands US sales development team
- Details
As PACE specialist, Nick will be responsible for leading product presentations at trade shows, showrooms, and sales team demos. He will also bridge the gap between sales and product management, ensuring that all customers and sales staff are fully trained on Elation products, up-to-date on industry trends, and familiar with the latest standards and technologies. Furthermore, Nick will expand on the Elation Educational Experience (E3) programme to include both internal and external trainings, and will formalise a continuing education certification program for customers within the E3 platform.
Additionally, Bob Mentele is transitioning from his role as Elation vertical market manager to join the company’s product development team as associate product manager for stage lighting. After three successful years at Elation, Bob will work closely with Matthias Hinrichs, product manager for Elation, to continue innovating and refining the Elation stage lighting product ranges with focus on static lighting fixtures.
Hinrichs comments, “Elation has seen tremendous success with our expanding theatre, TV, and event lighting portfolio. Bob joining the product management team will allow us to continue this growth and offer innovative and forward-thinking products to the market like the recently launched KL Profile FC. Bob has been a great asset to the company and his new role is a perfect fit for his talent and experience.”
Elation national sales manager John Dunn adds, “Driving innovation is critical to achieving our goals. Creating market-leading products and being able to effectively communicate the value of that innovation, coupled with outstanding technical training and customer support are the cornerstones of our mission. The addition of Nick and Bob to our already exceptional team reinforces these aims and will continue to support our growth in the coming years.”
