Christian Choi of Emergent Entertainment Group was production and lighting designer, as well as fabricator for the project, and explains that the client initially sought to create three areas within two studios - a segregated news area, two talk shows and a home shopping set (which was eventually postponed).
Choi came up with rendering ideas for both the news and talk show sets, something he says he enjoys doing in order to get everyone's creative juices flowing. "Since the building was nothing more than a warehouse with attached office space, basically a shell, it was a bit difficult for everyone to picture what could actually happen in that space. The renders enabled everyone to see how much could be done in such an area, which is not only helpful for the clients, but for me too," Choi explains.
After meeting with Elation rental & production market manager John Dunn and demoing some products, Choi chose Elation ELED QW Strips and Cuepix Strip Tri's for the project. "The lights were incredibly high power with brilliant color mixing, even homogenous fields, and extremely high quality builds all around. John did an excellent job of supporting us right from the start," he says. "The project was a bit of a lower budget project, but it's important that you carefully choose where the cheaper stuff goes and where you want your quality. I chose Elation because of both the quality of support, and the quality of the fixtures."
(Jim Evans)
