Elation LED lighting for Target Centre Arena
- Details
Home to the NBA's Minnesota Timberwolves and the WNBA's Minnesota Lynx, the lighting system is a major contributor to the pre-game atmosphere.
Showcore recently added Elation Paladin hybrid LED strobe/blinder/wash lights and compact Rayzor 360Z LED beam moving effects to the arena lighting rig to complement other Elation lights installed in 2015 and 2016, namely Arena Par Zoom and SixPar 300 LED Par lights, Rayzor Q12 LED moving heads, Protron 3K LED strobes and Cuepix WW2 LED blinder/strip lights.
“We’ve had Elation products in the arena since 2015 and have had a lot of success with our client using Elation,” said Josh Wabaunsee, lighting designer at Showcore, which is based just outside of Minneapolis. “The price point is good, and that’s always attractive, but the quality is just as good. We have a good relationship with the Target Center and they place a lot of trust in us so it’s important that we use products that we know we can count on.”
The Elation lighting is used to not only create movement, energy and excitement at each home game, it engages the audience and helps promote the brand. Used for dance routines and halftime activities, perhaps its most important role is during player entrances and introductions when dynamic lighting effects are used to pump up both player and fan prior to a game. The pre-game light show is awash in colours representing the team´s corporate design and colours and reflects the dynamism of the coming action on court.
Showcore specified and supplied the lighting fixtures used in the Target Centre and created the lighting looks used at Timberwolves and Lynx home games. Showcore also handles product service and support when needed.
The Target Centre also hosts a myriad of other events throughout the year and the lighting rig is used for these events too. “We also do a number of additional events throughout the year for the Timberwolves and Lynx that we use quite a bit of Elation products on like dance auditions and production days with dancers,” says Wabaunsee.
Elation product support for Showcore is provided by Elation manufacturer rep firm Five Lakes Marketing, who Wabaunsee says is very responsive to their needs.
(Jim Evans)
