This year, the Grand Prix venue featured a new attraction that was viewed by virtually all who attended: a sprawling EVLED1024SMD 20mm LED video screen from Elation Professional. Positioned near the outdoor stage at the Long Beach Convention and Entertainment Centre, the hub of Grand Prix activities, the 16ft x 8ft screen flashed a continuous loop of advertising and other messages provided by sponsor Tecate beer.
Adding an LED display screen to the outdoor pavilion was the brainchild of Festival Lighting (Buena Park, CA), which has provided lighting services to the Long Beach Grand Prix for 10 years. "We suggested they try the Elation screen, because it would give another dimension to the entertainment," said Festival Lighting's Kenny Jones. "(Tecate) thought it was a good idea. They wanted it positioned so that when you walked off the street through the main gate to the convention centre, you immediately saw the screen."
(Jim Evans)
