Located in the heart of Scottsdale's Entertainment District, Livewire is Arizona's newest premier concert and performance space, playing host to a spectrum of national touring acts (Jeff Bridges, The English Beat, Boyz II Men) and up-and-coming local bands all supported by state-of-the-art sound, lighting and production.
Designed from the ground up for live music, the 14,000sq.ft venue occupies the same location that iconic Scottsdale nightclub Axis/Radius did for 16 years. Les Corieri, owner of Evening Entertainment Group, shut down the club last summer to make way for the 1,100-guest live entertainment destination.
Adrian de Pamphilis, owner of audio, visual and lighting systems company Fyxx Entertainment of Canoga Park, California, was contracted to custom-design a dynamic lighting and video system for Livewire and chose to combine Elation Platinum Series moving heads and LED lighting fixtures with high resolution LED video displays made up of 4mm pixel pitch Elation EZ4 LED panels.
For owner Les Corieri, quality of product was important as Livewire is clearly designed as a professional live music venue. Yet service was a key factor in his decision to go with Elation as well. According to Adrian, his experience with manufacturer support with Axis/Radius was subpar and at Livewire he wanted to avoid those problems.
"The deal was really sold on the service aspect," states Adrian, who stresses Elation's service advantage over Chinese manufacturers and even an East Coast based location. "That was very important. Les wanted only one vendor to deal with, a single call, local, easy and convenient. Although the quality of the Elation product is as good as the more expensive brands, they know failure will eventually happen with such a large rig and the possibility to have a product shipped overnight with no drama was priceless. Quality and service, Elation has both."
(Jim Evans)
