"We've been distributing Capture in Europe and the U.S. now for over two years and have built up a strong relationship with the company and a growing number of customers," states Marc Librecht, sales and marketing manager for Elation Professional in Europe. "As a well-established company with a long-standing and solid reputation, Capture has been an ideal partner for us."
Capture has found traction in both North America and Europe. Jordan Lake of event planning and services company Stage Production Co. of Birmingham, UK, was fully aware of the power of the Capture system, having had a demo at the Elation showroom in Kerkrade, Holland. What took him by surprise though is the speed of the system, which the company has exploited in order to cooperate more closely with their clients.
"We knew having Capture would instantly provide us with the ability to produce high quality renders and artwork for our customers, and detailed plots and specifications for our crew, exactly what it is supposed to do," Jordan explains. "What we didn't expect was how fast the design process can be, and this gave rise to what is now our primary use for Capture. Because of the ability to put very impressive designs together extremely quickly we now host live design sessions with our clients. With client and designer on a sofa in front of big plasma screens, the concept design process is now live, real-time, free-flowing and much more creative."
Popular with lighting professionals around the globe, Capture allows users to virtually design the lighting, truss system, stage and scenery for shows or installation projects in a 3D environment. It includes a vast library of popular manufacturers' light fixtures, as well as truss and props and can even incorporate video. The software is also a valuable sales tool, allowing designers to put together virtual presentations for clients.
"The simple-to-learn user interface is what got us most interested in this product," says Marc Librecht. "The learning curve is minimal and allows users to start designing shows right away. There is no annual license fee and the speed at which updates are made to the library and feature set are among the best in the business. Support of course was important and any initial concerns we had turned out to be negligible. The market response has been great and because Capture is so powerful and easy to use, our customers have taken to it very well."
(Jim Evans)
