Elation on track at LA Auto Show
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“They are an excellent fixture for lighting vehicles,” the lighting designer and technical director (lighting division) at the global production house said of the cool-white LED PAR moving head. “The high colour temperature and high CRI shows off the paint color of the vehicles quite well.”
Held 1-10 December at the LA Convention Centre, the LA Auto Show is one of the most influential auto shows in the world and especially high demands are placed on the lighting. Creative Technology has used Elation Design PAR 575 opti par moving heads on auto show booths for years but sought the benefits of an LED solution and turned to Elation’s new cool-white Fuze Wash 575 LED PAR moving head luminaire with motorized beam control.
Elation has designed the Fuze Wash 575 to optimize the way a vehicle looks while assuming the role of a new workhorse fixture-of-choice. Featuring a high-output 350W Cool White / Daylight COB LED engine, the fixture gives designers what they need without the cost, weight and power needs of conventional 575W discharge daylight PAR lights.
Rigged on straight trusses at a trim height of 27ft, approximately 80 Fuze Wash 575 fixtures were used on the Volvo booth. “We chose this fixture because of the high colour temp and CRI, but also because of the weight and power consumption,” Wasilauskas stated, adding that the LA Convention Centre has rigging weight restrictions which they came very close to. “The low fixture weight helps this and allows us to use more lights. The low power consumption means that we can reduce the amount of power cable on the truss as well, which also lowers the amount of weight applied to the ceiling.”
Ian Dobson, project manager lighting division at Creative Technology, worked with Elation sales director Eric Loader and national sales manager John Dunn to customise the Fuze Wash 575 in order to get the exact fixture they needed for the Volvo and Kia booths. “We collaborated with Elation on the LED chip set to get the light output and colour temperature we liked,” Dobson says, noting that the optimal colour temperature decided upon was 6800K. And with a high CRI of 95, the Fuze Wash 575 excels at accurately reflecting an object’s true colour.
Creative Technology played a major role on four booths at this year’s LA Auto Show (Volvo, Audi, Jaguar Land Rover and Kia), the first big event in which they’ve used the Fuze fixture.
(Jim Evans)
