Since the open house will be held in Elation's new showroom, visitors will have the opportunity to see the company's lighting and video products in realistic settings that mirror real world applications. The recently completed showroom has a full stage setting as well as a simulated broadcast studio and architectural display featuring our sister company Acclaim lighting products.
"Our new showroom has been designed to allow visitors to see how a specific light will actually work in a real concert, theatrical production, video studio or television news set," said Eric Loader director of sales for Elation. "Visitors will be treated to a 10-minute choreographed light and video show to music that will certainly impress even the most veteran lighting professionals and you will get to see the entire Elation product range in one setting. We will have hands on product displays, giveaways and of course swag!"
Among the new products that will be highlighted at the Elation Showroom during the company's open house are the Platinum Wash ZFX Pro and Platinum Wash ZFX Pro XL; the Platinum Spot 15R extreme ACL beam effect; and the ultra-bright ELAR Quad Series, which features Elation's Quad Colour mixing technology.
"The performance and capabilities of lights have been taken to such high levels that words, photos and even videos don't do them justice; you really need to see them to appreciate their brightness, intensity and movement," said Loader. "This is why we've been having road shows this year; it's our way of giving people the chance to get a close-up look at our phenomenal lighting products. Our dealers will certainly benefit from our new showroom which is already open full time Mon-Fri by appointment. We want our dealers to think of our showroom as theirs and to encourage their staff and customers to come in and see all that Elation has to offer.
"Of course, we can't be on the road all the time, so it makes sense for us to have a permanent showroom where dealers can come and see our lights in realistic stage or studio setting," continued Loader. "Being in Los Angeles is an advantage for us, because many lighting professionals either live here or come here on a regular basis, so dropping by our world headquarters to visit our offices isn't difficult."
(Jim Evans)
