"Our watchword is 'The demo makes the sale','" says Oliver Sahm, director of technical support ProAudio EMEA (Europe/Middle East/Africa). "And this workshop demonstrated the truth of that idea for the umpteenth time. By the time the event was over, many of the participants had decided to either expand their existing XLC inventory or complement them with XLD arrays. But it wasn't just line arrays. The demonstrations of EV's remote amplifiers also made a lasting impression. Many are also planning to purchase TG series amplifiers in order to enjoy the benefits of remote supervision via IRIS-Net and FIR-Drive."
Another result of the Dubai workshop will be the creation of an EV users pool in the Middle East. The concept of 'Dry Hire' (mutual assistance through the pooling of EV equipment) has already proved successful elsewhere. "The Electro-Voice brand has long enjoyed an excellent reputation in the region," says Sawyer, "and with this Academy, we were able to further enhance its status."
(Jim Evans)
