USA - Electronic Stockroom, a leading West Coast consumer electronics distributor specializing in high-end audio and video electronics, today announced they will open a branch serving the Pacific Northwest territory of the United States.

"We are very excited to bring our experience and expertise to this new market," said Glen O'Brien, president of Electronic Stockroom. "We have developed a strong presence in California, Nevada, Arizona and Hawaii and look forward to providing our first-class service to the Pacific Northwest."

Part of the Edge Group of distributors, Electronic Stockroom serves the custom installation and custom home integration markets, addressing the professional integrators' need for 'just-in-time' inventory management by offering on-site and next-day availability of virtually all products they distribute. Some of the premium product lines available will include NEC, Canton, NuVision, Escient, Xantech, Fusion Research, Pioneer PDP's and Furman.

The new Electronic Stockroom facility will feature a dealer training centre and showroom, providing hands-on exposure to the latest technologies. Electronic Stockroom conducts frequent vendor events, dealer open houses, and regional product and sales trainings providing customers with sales tools and up-to-date information on industry activities and trends.

Electronic Stockroom will be managed by industry veteran, Michael Bicak. Bicak, an authority in the A/V retail industry, has over 31 years of experience in sales, technical support and design, general management and multi-unit management capacities.

"Electronic Stockroom ensures that custom installation and home integration specialists receive the same level of support and service that they, themselves, offer to their own clients", says Bicak. "We address the explosive changes in the custom A/V and home integration business by hosting continuous hands-on training in our state-of-the art facilities, and by providing just-in-time inventory management to our partners. I am thrilled to bring Electronic Stockroom's vast experience along with my expertise in serving the end user, to the Pacific Northwest territory."

(Chris Henry)


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